Open Position
Social Media & Digital Marketing Specialist
Marmaris, TürkiyeOn-siteFull-timeSenior
Book your pre-interviewThe pre-interview will be held over Google Meet.
About the Company
At Calibre Tour, we bring hotels, transfers, flight tickets and holiday packages together on a single platform. We're looking for a senior Social Media & Digital Marketing Specialist — someone with a strong eye for design who loves creating content — to represent our brand online and join our growing team.
Responsibilities
Social Media & Content
- Manage all social media accounts, primarily Instagram, TikTok and LinkedIn
- Plan, produce and publish platform-native content (reels, short videos, stories, posts)
- Build a monthly content calendar and maintain a consistent posting flow
- Establish and manage collaborations with travel content creators and micro-influencers
- Monitor Google Business, TripAdvisor and social media reviews, and respond to comments professionally
Advertising & Performance
- Set up and manage ad campaigns across Meta Ads, TikTok Ads and Google Ads
- Manage the ad budget and measure & optimize performance (ROAS, conversions, cost) using GA4 and Meta data
- Prepare and send email campaigns (promotions and campaign announcements) to the existing customer database
- Plan and send WhatsApp campaigns and informational messages via customer contact details
- Report campaign and content results regularly
Content Marketing & SEO
- Produce SEO-friendly blog posts and content that drive organic traffic (destination guides, hotel and area content, etc.)
- Track keyword and competitor analysis to evolve the content strategy
Design & Web
- Design eye-catching, high-quality visuals for promotions and campaigns
- Make small visual edits on the website and integrate current campaigns into the site (leveraging AI tools)
- Create on-site photo and video content at hotels and destinations
Requirements
- At least 2 years of experience in social media management and digital marketing
- A portfolio or reference accounts showcasing your design and social media work
- Advanced visual design skills (able to produce professional output with Photoshop, Illustrator, Figma or Canva)
- Strong command of the content dynamics and algorithms of Instagram, TikTok and LinkedIn
- Experience with Meta Business Suite and Ads Manager
- Competence in ad budget management and performance analysis (GA4, Meta)
- Experience with email marketing tools (Mailchimp, SendGrid, etc.) and WhatsApp Business
- Awareness of permission-based marketing and data protection (KVKK/GDPR)
- Comfort with AI tools (ChatGPT, Midjourney, Canva AI, etc.)
- Good level of English
- Open to flexible working during the busy tourism season
- Productive, trend-aware and able to work autonomously
- Residing in or able to relocate to Marmaris
Nice to Have
- Experience creating content in the tourism and travel industry
- Experience in SEO and content marketing
- Experience in B2B and agency marketing
- Basic software knowledge (HTML/CSS, simple web edits, CMS usage)
- Video shooting and editing skills (CapCut, Premiere, etc.)
- Knowledge of Arabic (a significant share of our guests come from the Gulf and Middle East markets)
- Interest in photography
Working Arrangement
This position is full-time and on-site at our office in Marmaris. Due to in-team coordination, content production and operational processes, there is no remote or hybrid working model. Candidates are expected to reside in Marmaris.